Jazz – My Take

An upcoming local gig has been publicized using the line “best jazz this side of N’Orleans”. Now, even overlooking the fact that most of North America is ‘this side’ of New Orleans and so allowing for advertising licence, the line presents a problem. The repertoire for the evening includes Hava Nagila and the Freilach Dance. Hmm, can’t find either in the Real Book. Checked on iTunes, neither fall in the category of ‘jazz’. Sure, there will  be some improv in both tunes. Maybe even a wee bit of re-harmonization. And you don’t need swing to make it jazz.

There are a couple of trad tunes in the set list, done as a medley. Maybe that legitimizes the ad copy.

So does it matter? It does to the unsuspecting soul who attends based on the promo expecting dixie or trad or Chicago. Should it have been so presented? Probably not. Let’s hope that unsuspecting soul has a good sense of humour, and the performance quality is up. They ain’t jazz, but they are toe-tappers.

Tags: advertising
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